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Academic and marketing researchers alike aim for a deeper understanding of how people act, make decisions, plan and remember. Advances in wearable sensor technologies and more sophisticated data acquisition and analysis processes have enabled researchers across the globe to tap the secrets of the mind and mind of a previously unknown person.

Also, as emphasized by Makeig and colleagues (2009), the most important challenge lies in monitoring the order and explaining how distributed brain processes support our behavior and our consciousness.

We are all active agents, who continue to engage in striving to fulfill physical and emotional needs within complex and constantly changing environments as we interact with our environment. Brain structures have evolved that support cognitive processes directed at the processing of any of our body-based behaviors.

So What Is Morality?

In scientific research, human performance is a complex combination of three components: action, perception, and emotion.

Sound complicated? Let’s talk one by one.

Actions are behavior

The verb refers to everything that can be seen, whether with blank eyes or measured by body sensations. Think of an action as a startup or a transition from one scene to another — in a movie set, the director screams the “action” to create the next picture.

Behavioral activities can be performed at various time scales, from muscle connectivity to jugular gland function, food consumption, or sleep.

Understanding is moral

Understanding describes the thoughts and mental images you carry with you, and can be both verbal and non-verbal. “I have to remember to buy groceries,” or “I want to know what you think of me,” can be considered verbal. On the contrary, imagining what your house will look like after a redesign can be considered a sense of inferiority.

Understanding includes skills and knowledge — being able to use the tools in a logical way (without hurting yourself), singing karaoke songs or memorizing Marty McFly’s coat color in “Back to Tomorrow” (red) is customer journey.

Emotions are good behaviors

Frequently, the reason is any short-lived experience presented by a great deal of mental activity, and a feeling that does not appear to be the result of thought or knowledge. This is usually on a scale, from good (good) to bad (unpleasant).

Learning and Behavior

When talking about behavior, we need to look at how we are found, how we grow. Learning means any process of acquiring new skills and knowledge, preferences, attitudes and evaluations, social rules and general considerations.This also helps in our growth.

Surely you’ve heard of the “natural — nurture” discussion — before, there was some debate about whether behavior is driven solely by genetics (nature) or environmental factors (nurture).

Today, you are no longer the question of whether / or. There is overwhelming evidence of the impact of nature and care on the same — Behavior is considered to be the establishment of a combination of the two.

The current theoretical framework also emphasizes the agency’s active role in gaining new skills and knowledge. You are able to improve yourself and change yourself through ongoing skill acquisition throughout life, which can impact on a neurological level. Think of it as putting the processes of neuroscience in the phrase “practice makes perfect”.


It looks like it’s really possible for players to work in a particular role. Work on a part of the brain associated with self-awareness and consciousness sinks when performers, researchers at the NeuroArts Lab at McMaster University, Canada, found. The findings suggest that playing the role of another character leads to the loss of it, they say.

The study focused on a group of 15 and three theater students from McMaster University, all trained in ‘acting’ — a way in which actors aim to fully integrate the emotions of their characters, most famous by icons like Marlon Brando, Robert De Niro, and Daniel Day-Lewis, great influencer.

The team, led by Steven Brown, poses each of the actors on an MRI screen four times and monitors their brain activity while answering a series of questions. Each time they get a random job of answering questions in a different way: like them, like them but with a British accent, like a close friend, or as if they played the part of Romeo or Juliet in Shakespeare’s famous play.

Usually in studies such as Brown’s team is looking for an increase in brain activity when they perform different tasks in the control (in this case, they answer questions like themselves). But researchers found that activity in certain areas of the brain actually decreased when students responded like Romeo or Juliet.

“Instead we received more deactivations or reduced brain activity compared to the time they answered the questions as they did,” Brown said. “The major area where we found these reductions was the dorsal medial preterial cortex. It is a part of the brain that is definitely involved in working on its own, especially the knowledge of its physical or personality traits. ”

However, they also found increased activity in the precuneus, which is part of the brain associated with attention.

“Actors have to separate their attention from the character and so we think that this promotion may have something to do with the fragmentation of attention or the distinguishing attention that actors should have in the role,” said Brown. “Where they should be the character but continue to guard the fact that they are themselves. Especially if you’re wandering the stage where you don’t want to get into furniture. ”


Actors are required to portray other people and to adopt their gestures, emotions and behaviors. Consequently, actors must think and behave not as themselves but as the characters they are pretending to be.”

In other words, if an actor had simply recited lines, a different part of their brains could have been activated, one which simply reflects learnt, repetitive behavior like tying shoelaces or brushing teeth.

Decision-making and Emotions

Human behavior and decision-making are heavily affected by emotions — even in subtle ways that we may not always recognize. After making an emotionally-fueled decision, we tend to continue to use the imperfect reasoning behind it, and “a mild incidental emotion in decision-making can live longer than the emotional experience itself” as pointed out by Andrade & Ariely (2009).

An example of mood manipulation affecting decision making was completed by researchers who wanted to know how a willingness to help could be affected by positive feelings.

To study their question, they placed a Quarter (25ct) clearly visible in a phone booth (yes, these things actually existed!) and waited for passers-by to find the coin. An actor working on behalf of the psychologist stepped in, asking to take an urgent phone call. Study participants who actually found the coin were significantly happier, allowing the confederate to take the call, while those who didn’t find the coin were unaffected, and more likely to say no (Isen & Levin, 1972).

Getting Started with Human Behavior Research

Research on human behavior addresses how and why people behave the way they do. However, as you have seen in the previous sections, human behavior is quite complex as it is influenced, modulated and shaped by multiple factors which are often unrecognized by the individual: Overt or covert, logical or illogical, voluntary or involuntary.

Conscious vs. unconscious behavior

Consciousness is a state of awareness for internal thoughts and feelings as well for proper perception for and uptake of information from your surroundings.

A huge amount of our behaviors are guided by unconscious processes. Just like an iceberg, there is a great amount of hidden information, and only some of it is visible with the naked eye.