Are you getting the most out of your business?

Strategic advisor

Is your law firm, cosmetic clinic, or hotel stuck due to the Corona crisis? Continuing to do what you’ve always done is no longer a guarantee of growth. Pick it up with independent advice from Marco Kool strategic advisor. Brainstorm about creating new products and get feedback on your website. Get more sales, customers, and revenue in new ways as soon as possible.

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Business coaching

Don’t be stubborn by letting time or work pressure catch up with you, so that you find out later that all your co-competitors have surpassed you. For stubborn, motivated, gray men who want to learn new skills from new generations and who can use an occasional kick under the butt. Learn modern skills and become an authentic, inspiring, and mindful professional.

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More sales and customers

While most businesses and professionals are staying the course and doing what they have done for years.

At Neuro Design Lab we see that this is like a plant which you give each week less and less water. The plant keeps on doing its thing, because it’s familiar with this way of acting and feels comfortable it. But without any change, these plants will lose their color and slowly deplete.

Businesses need creativity, new perspectives, and innovation to continue to grow

To realize the above-mentioned, Neuro Design Lab helps as a strategic advisor by;

  • ideas and help in coming up with new products,
  • coming up with, out of the box marketing campaigns,
  • and discovering new audiences for your brand.

With 1-on-1 coaching, I will give people as much inspiration as I have. Create new strategies which lead to more sales.

I will encourage professionals to take action and make changes in self-development. By helping you to improve your imagination and become more creative on a personal level, and in your relationships. This allows you to develop yourself, by learning to work differently than you have always done.

My dad used to say, “Son, you have to do what you’re good at.” This made me good at helping others. And got me motivated to inspire you, to create new business perspectives, and to challenge you to think differently than you are used to. 

Get inspired to learn how we humans act, react and get influenced by everything around us. Learn how to apply new tactics and ideas for your own professional use.

The way to do business has changed over the years. The business University of London attributes this change to: 

  • Web 2.0, the internet.
  • A more collaborative way of working through a different way of thinking, initiated by generations Y and Z.
  • The emergence of new technologies and techniques.
  • Focus on sustainability, which stands for taking care of the needs of society.
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Get guided to better strategically position yourself and your organization. Next to tailor-made strategy advice, Neuro Design Lab is passionate to help professionals in the way that fitts them. That’s why it’s also possible to receive “free strategy advice“, by pressing on the button below.

Marco Kool

Founder Neuro Design Lab

Marco is an energetic, compassionate and kind person always filled with new ideas and he has the audacity to ask the right questions. Marco has a free and innovative mind and also knows how to translate his imagination into reality.

Gilberto Morishaw

Climate reality leader

Marco is good at thinking clearly and quickly. He is ambitious and aspiring. I experience him as highly approachable and knowledgeable in helping me and others in looking at new professional perspectives.

Khalil Ayan

Cardiothoracic surgeon

Top 3 goals strategic advisor


My name is Marco Kool, influencer and founder of Neuro Design Lab. Now that the world has changed, I’m looking at ways we can approach professional challenges differently.

I focus on how our human brains are influenced on a professional level by the different circumstances we experience. And help you learn to find new approaches and powerful points of view. I coach lawyers, surgeons, and other highly trained professionals.

And as a strategic advisor, I am always looking for new ideas and new ways of working. Inspired from Care labs, business design Labs to social experiments.

Top 3 goals strategic advisor from The Netherlands:

  1. Discovering new strategies.
  2. Coming up with new products.
  3. Generating more sales.