Are you getting the most out of your business?

Based on process improvement methods in the operating rooms.

Strategic advisor

Is your law firm, cosmetic clinic or hotel stuck due to the Corona crisis or you simply want to advance? As your independent Strategic Advisor, Marco Kool will help you turn the crisis into new opportunities for more sales, customers and profit.

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Business coaching

Are you a motivated, wise, and somewhat stubborn entrepreneur, who does not want that time and work pressure will catch up with you? Let Marco Kool business coach you in modern skills, so that you can get more out of your business and stay ahead of your co-competitors.

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More sales, customers and impact

Using an effective strategy model, inspired by methods on the operation rooms.

To create better results, and with Neuro Design Lab as your strategic advisor;

  • Offer; to measure is to know, to align prices better and to distinguish your organization, to make more sales.
  • Approach; better customer interactions, wider reach, and learning from co-competitors, in order to reach a larger target group.
  • Story; making your website more customer-friendly, creating original marketing campaigns, and using social media in a modern way, to realize more profit.

With 1-on-1 business coaching, I will give people as much inspiration as I have. Learn to work and learn in a different way than you always have. And create new strategies for yourself that lead to more sales.

While most businesses and professionals are staying the course and doing what they have done for years.

At Neuro Design Lab we see that this is like a plant which you give each week less and less water. The plant keeps on doing its thing, because it’s familiar with this way of acting and feels comfortable it. But without any change, these plants will lose their color and slowly deplete.

Businesses need creativity, new perspectives, and innovation to continue to grow

Get inspired to learn how we humans act, react and get influenced by everything around us. Learn how to apply new tactics and ideas for your own professional use.

The way to do business has changed over the years. The business University of London attributes this change to: 

  • Web 2.0, the internet.
  • A more collaborative way of working through a different way of thinking, initiated by generations Y and Z.
  • The emergence of new technologies and techniques.
  • Focus on sustainability, which stands for taking care of the needs of society.

Neuro Design Lab is committed as a management consultancy, strategic advisor to municipalities, business advisor to SMEs and advisor to new executives.

My dad used to say, “Son, you have to do what you’re good at.” This made me good at helping others. And got me motivated to inspire you, to create new business perspectives, and to challenge you to think differently than you are used to. 

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Get guided to better strategically position yourself and your organization. Next to tailor-made strategy advice, Neuro Design Lab is passionate to help professionals in the way that fitts them. That’s why it’s also possible to receive “free strategy advice“, by pressing on the button below.

Marco Kool

Founder Neuro Design Lab

Marco is an energetic, compassionate and kind person always filled with new ideas and he has the audacity to ask the right questions. Marco has a free and innovative mind and also knows how to translate his imagination into reality.

Gilberto Morishaw

Climate reality leader

Marco is good at thinking clearly and quickly. He is ambitious and aspiring. I experience him as highly approachable and knowledgeable in helping me and others in looking at new professional perspectives.

Khalil Ayan

Cardiothoracic surgeon

Top 3 goals strategic advisor


My name is Marco Kool, influencer and founder of Neuro Design Lab. Now that the world has changed, I’m looking at ways we can approach professional challenges differently.

I focus on how our human brains are influenced on a professional level by the different circumstances we experience. And help you learn to find new approaches and powerful points of view. I coach lawyers, surgeons, and other highly trained professionals.

And as a strategic advisor, I am always looking for new ideas and new ways of working. Inspired from Care labs, business design Labs to social experiments.

Top 3 goals strategic advisor from The Netherlands:

  1. Discovering new strategies.
  2. Coming up with new products.
  3. Generating more sales.