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FAQ page

Change your


  • Supermarkets always place products with the highest profit margin on their “golden shelf”.
  • Patients miraculously heal after placebo surgery on their knee, where the patient is only sedated and has not had surgery.
  • Fast sports cars are more often the color red because of the association with power.

Frequently asked questions

  • How can I learn business ideas I never could think of myself?
  • How can I find new strategies and change my perspective for my business challenges?
  • How can I learn what my target audience intrinsically feels most attracted to?

You will for example change your perspective to be finding out your ’target  audience’s thinking preferences, and how those preferences affect the ways they behave and act. This research will direct  your customer’s journey to more brand awareness and insights. Get more out of your business.

change your perspective,customer journey, growth, change, freelance journalist,

Neuro Design Lab partners with professionals to help them take on their business challenges.

Get to know new techniques and ideas of products that you may not have considered before. Get the most out of your business, create more revenue and realize more customers.

Business challenge

Neuro Design Lab defines a professional challenge, as a subject that you as an entrepreneur run into and that it has long been less easy till now, to find a good solution. Problems that are difficult to solve due to various factors and where you need a fresh new look at. Below are some examples to give you an idea:

  • A structural shortage of specialized healthcare personnel, which creates long waiting lists.
  • Parking nuisance and complaints from residents, due to a shortage of parking spaces.
  • Employees that get injured and lawsuits, due to regular accidents among warehouse workers.

The common denominator for these problems often requires you to change your perspective and a solution looked at from a different angle than what has been done so far. As an independent advisor, Neuro Design Lab guides you through this to realize suitable solutions according to a strategic method. New and effective solutions that you might not have found otherwise.

influencer Marco Kool:

Inspired by my innovative background in operating rooms and setting up various modern festivals, I can make the difference in “getting the most out of your business & thinking differently”. My name is Marco Kool, influencer and founder of Neuro Design Lab. I’m changing the way we solve business challenges.

Some of my professional contacts asked me to help them to give them different insights about their personal and business challenges. Their need for new perspectives of looking at business challenges inspired me to create Neuro Design lab.

With Neuro Design Lab I’m creating a customer journey where I give strategic advice and teach professionals to become more creative.

This relates to new ways of looking at business challenges for organizations And can be inspired by Social experiments from an influencer perspective.

Social experiment:

Besides strategic advice and business coaching, Marco Kool shares about social experiments. In the context of Neuro Design Lab a Social experiment is an existing or still to create social experiment or mischievous act, carried out in a certain setting and under certain conditions to see its effect. This could be for example a psychological experiment or prank.