Neuro Design and advocacy are increasingly becoming interesting topics for entrepreneurs. More than ever, the business community has discovered that brand awareness through a source other than itself, and especially connected to the field of social experiments, is an excellent opportunity, which persuades supporters to spend money on it. Advocacy is therefore a very “sympathetic” instrument with which a company can support its communication strategy through Linkedin, Instagram and other media, or to obtain new ideas and strengthen its public perception. With Neuro Design Lab we try to give our supporters a personal customer journey experience through social media, but also by offering opportunities to gain innovative insights into their own business processes.
Advocacy takes advantage of both opportunities and good relationship is a precondition for this.